Based on an insightful analysis conducted by Business Insider, it has been revealed that the fashion sector accounts for a substantial 10% of the total global carbon emissions. Moreover, distressingly, Business Insider's findings indicate that a staggering 85% of textiles within the industry ultimately find their way into landfills. Compounding these environmental concerns, the fashion industry stands as the second-largest consumer of water resources, with approximately 700 gallons of water required for the production of a single cotton shirt and a staggering 2,000 gallons for a pair of jeans. Additionally, Earth.org underscores the gravity of the issue by highlighting that a staggering 92 million tons of textile waste are generated annually.

Earth.Org Article

At Elise, our mission is to actively reduce these concerning figures through a multifaceted approach. Firstly, we champion our "made-to-order" model, ensuring that each garment is meticulously crafted only upon receipt of an order. Rejecting the conventional practice of bulk purchasing, we minimize textile waste while fostering a unique bond between our clientele and their chosen pieces.

Secondly, Elise is committed to enhancing the industry's sustainability by promoting versatile styling options. Studies reveal that the average consumer discards a garment after a mere 7 to 10 wears, contributing to the premature accumulation of fashion waste in landfills, particularly prevalent in fast fashion. In contrast, our designs are meticulously crafted to accommodate multiple occasions, seamlessly transitioning from intimate settings to cosmopolitan outings. By encouraging the versatile use of our pieces, we aim to extend their lifespan, ultimately doubling or even tripling their longevity.

As our brand continues to evolve, we eagerly anticipate implementing additional sustainable initiatives, pioneering new standards within the industry.